(FORTUNE Magazine) – One of the grand traditions of American consumer marketing is the corporate shrine cum tourist attraction, where people not only submit to advertising but even pay to do so. There's Disney World and Hormel's Spamtown USA. And as of June, there's Kellogg's Cereal City U.S.A., in Kellogg's hometown of Battle Creek, Mich.

What can you do at Cereal City? You can follow a single corn grit through a simulated production line, where it's cooked, dried, pressed, toasted, sprayed with vitamins, and flavored before it emerges as a Kellogg's Corn Flake. You can eat an Eggo Waffle ice-cream sundae that's sprinkled with Apple Jacks. You learn all about John Harvey Kellogg's sanitarium, where Corn Flakes were invented (and where empire builders like Henry Ford received therapeutic enemas). And best of all, you can pay $14.95 to put your face on a box of Corn Flakes, the way FORTUNE did.

--Ed Brown