Why Spend $5 a Shot for Scotch When You Can Get One for $980?
By Ed Brown

(FORTUNE Magazine) – Hidden behind a nondescript wooden door on Second Avenue near 53rd Street in Manhattan resides what just might be the world's most expensive bar: the Hole in One, home to 260 single-malt Scotches. "They've got the Highlands, they've got the Lowlands, they've got the Campletowns, they've got the Spysides, the Islays, the Islands--they've got the goddamn lot," says Jim McEwan, "brands ambassador" for Morrison Bowmore Distillers.

Koichi Hiraiwa, the owner and proprietor of this Japanese-style watering hole, charges accordingly. The Glenfiddich 30 Year, poured out of a deer-head decanter, will run you $480 a shot; two ounces of 1964 Black Bowmore are a bargain at $380. Wanna splurge? Try the ultra-rare, tropical-fruit flavored Bowmore 40 Year--created by a freak distillery accident--for $980. (Tax, $30 cover charge, and 20% service fee not included.)

The bar's decor is sparse--blacked-out windows, no music, and a lone photograph of Jack Nicklaus, who has never set foot in the place. Not that the bar's clientele--almost entirely made up of homesick Japanese businessmen--seem to care.

--Ed Brown