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Tupperware Rebels...PC Virgins...Rocker Cafe...Canyon Ranch
(FORTUNE Magazine) – Unladylike Behavior: The Internet has Tupperware execs flipping their lids. Seems corporate HQ is upset that some Tupperware "sales associates" would rather host Websites than parties to push their plastic containers. So the company started trolling the Web and shutting down sites, clearing the way for the official Tupperware.com, which launched this fall. Renegade associates who lost their on-site stores say the company wants to lock them out and pocket their 35% commission. Unfair, says Tupperware management: "We want to keep control over how our product is portrayed." And HQ now offers sales associates PINs, so that when their customers shop online, associates still receive a commission. That, says the company, should remedy the situation. Yet last time we checked, a few rebel sites were still leaking through.... I.T. Virgins: Eighty-five percent of small businesses use a computer dozens of times a day. So who are the other 15%? We found one in Fairfield, N.J., that was completely silicon-free until just recently. Constant Services Inc., which prints on vinyl for wall coverings and pool liners, didn't have a computer on the premises until two years ago. The 20-year-old family business did $6 million last year, thank you very much, with paper, pencil, and calculator. In 1997, says Dominick Pepe, it hired the Cohn Consulting Group, after feeling a tad behind, got a training grant from the state, and bought five PCs. But without a geek on hand, says Pepe, they sat untouched for a year. "We didn't even know how to switch them on," says Pepe. Now CSI has been wired for a year and is geek-ified enough to admit it saves an estimated 30 to 40 hours a week--and the investment has paid for itself. Company founders (Pepe's father and uncle) are holdouts. They want nothing to do with the stuff. So how about a CSI Website? Try them in 2020.... Bruce Willis, Busboy? Most performers stop waiting tables after their big break. Not Emily Saliers, half of the folk-rock duo the Indigo Girls and owner of Watershed, a trendy new restaurant, wine bar, and gift shop. The restaurant, which Saliers recently opened outside Atlanta with three not-so-famous friends, has received rave reviews. Business has been so good (she's in the black) that Saliers and company may branch out to other Atlanta neighborhoods. Unlike the boys at the recently bankrupted Planet Hollywood, Saliers isn't afraid to pour refills, bus tables, and sweep floors. "Restaurant owners can't be all about glitz and glamour," she says. "When they are, their restaurants don't last long."... Attention Bosses of Uninsured Workers: The Census Bureau reports that the problem of uninsured workers is growing. The number of Americans without health insurance was 44.3 million in 1998, up one million from 1997. And 18% of them hold jobs. The smaller the company, the less likely the workers are to be covered. While 62% or more of big-company workers (100 employees or more) are insured, only 29% of employees were covered at firms with fewer than 25 employees.... The Non-Gimmick Gimmick: You don't need to bankroll an ad campaign to push a product, says Solar Cosmetic Labs' Jaime Dornbusch. His company doesn't spend a dime advertising its low-priced line of sunscreen, aptly named No-Ad. And Dornbusch can undercut the prices on competitors' heavily flogged products by 30% to 60%. Sales were flat during the brand-conscious '80s, but they took off as consumers adopted a Wal-Mart mindset in the early '90s. Now No-Ad is a brand unto itself and is beginning to move into international markets. The original line of four products has grown to more than 100, and sales have gone from $2 million to $40 million since 1989.... "No, My Body Scrub Is Scheduled After Grandpa's": Families who work together are often tense together. They can unwind in luxury at Canyon Ranch, known as the spa to the stars. At the ranch's new Healthy Family Business program, you can get a massage or facial between sessions on estate taxes.... An Internet Trivia Question: If seven dog years equal one human year, how many Web years does that make? With the Internet revolution proceeding at the speed of light (well, roughly), everything accelerates. It took General Electric decades to get to a $1 billion valuation. It took eBay only one day. Christian Anthony, co-founder of Insound.com, an underground music store, says his sales have been increasing 50% to 100% a month. Maybe, he hazards, one online year equals three offline years? The Industrial Revolution is said to have started around 1760, and by most estimates it took more than 100 years. How will we date this one? --with Arlyn Tobias Gajilan, Anne Ashby Gilbert, and Tara Weingarten |
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