(FORTUNE Magazine) – Road shows--when bankers take executives schmoozing before an IPO--are famously dreary. To ease the pain, Boston Coach (800-558-3910; bostoncoach.com) has started a Road Show Service. The 24-hour help desk will arrange all ground transportation (in 450 cities worldwide) and accommodate "all special requests."

That got us thinking... If business is the new Hollywood, then the Road Show specialists might need to go that extra Hollywood mile. Are they ready? We ran a few situations--as documented by E! Online--by executive vice president Linda Stewart.

It's said that, on the set, Demi Moore requires her hair to be washed with Evian. Would you allow that?

As long as they don't wash it in the car! We want people to think of us as a mobile concierge. We'll pick up dry-cleaning, food, water, even cuff links.

Jim Carrey requested a chef for his iguana during the filming of the Ace Ventura sequel.

We're fine with pets. There's a person whose dog we drive from Boston to New York, because the dog can't fly.

Sly Stallone reportedly wouldn't do interviews in a hotel room with yellow walls. They had to be repainted peach.

[Long pause.] Well...we're driving Volvos, and people on a road show, with five or more people, might want stretch limos. We can get any kind of car they want.

--ERIK TORKELLS