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Riding Razors Into Obscurity
(FORTUNE Magazine) – Just as we were counting the days until the death of the scooter, David Hasselhoff cruises through Manhattan on one. Could Streetwatch soon be a reality? One man sure hopes so: Carlton Calvin, the former practicing attorney who brought the Razor scooter from Taiwan to America. We wanted to know what Calvin, the founder and president of Razor USA in Cerritos, Calif., thought about the long-term prospects for his company. Q. Do you ride one? A. Of course. Q. To work? A. No, it's too far. Q. Have you ever thought about putting a warning on Razor boxes notifying adults of how dumb they'll look riding these? A. No, not that type of a warning. We warn people about safety. Q. Do you ever worry that you're making the Rubik's Cube of 2000? A. [laughs] Maybe the Rubik's Cube of 2003. Obviously when anything explodes this quickly, there's risk of a downturn. But we like to think it's the next Rollerblade. Q. Are you guys paying Kevin Spacey to be a booster? A. There are a lot of scooter boosters. Who's the woman from Sex and the City? Q. Sarah Jessica Parker? A. She's a big scooter booster. She was photographed in the National Enquirer riding one, and she put it on her TV show too. Q. Does that earn you a walk-on spot? A. No. Q. Are there any extensions planned? A. We've got a bunch of new scooters coming out: ultra-lightweight, different kinds of boards, and an electric scooter. We've got videogames coming, toys, key chains. Q. That's a lot of exposure. A. Well, it's still pretty restrained compared to Pokemon. |
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