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Firestone
By Noshua Watson

(FORTUNE Magazine) – That burning smell is the charred remnants of Ford and Firestone's 95-year-old relationship. When the tire company learned that the automaker planned to recall 13 million of its cars, the partnership hit the skids. Firestone claims that the Explorer is unsafe and refuses to sell any more tires to Ford. No problem, says Ford. There's always the Michelin man.

--Noshua Watson