(FORTUNE Magazine) – Introduced in 1979, Piaget's Polo watch found its way to rich and famous wrists--Andy Warhol! Gina Lollobrigida!--and became an '80s icon. After all the chunky silver that watchmakers have produced in recent years, the gold men's model (left) looks mighty foxy, but it's hard to find. As one watch dealer says, "If you have an original Polo, you keep it." Sensing that its time had come again, Piaget redesigned the watch. If, 20 years from now, it has half the sex appeal of the old one, it will prove a wise purchase indeed. The new men's model (right) goes for $16,500. For Piaget dealers call 800-359-4538 or 212-246-5555.

--Erik Torkells