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The FORTUNE Hype Index
By Jason Tanz

(FORTUNE Magazine) – We usually use this space to describe the theme of the Hype Index, but this month we're distracted by the fact that January's hottest sex symbols--Survivor's Ethan Zohn and CNN's Paula Zahn--share (almost) the same last name! Our picks for February: comic actor Steve Zahn and Boston Symphony Orchestra flutist Jacques Zoon.

--Jason Tanz

Federal deficit Republicans insist they're not to blame, but Democrats say they suffer from attention-to-deficit disorder.

Howard Cosell In the past few months, Jon Voight (Ali) and John Turturro (TNT's Monday Night Mayhem, based on a book co-authored by FORTUNE's Marc Gunther) have portrayed the toupeed sportscaster. Who's next, Halle Berry?

TV newswomen Katie goes for Brokaw in a deal that dwarfs Tom's. Greta, CNN's "Point" person, moves to Fox News. Sweet contracts--just don't call them sexy. Right, Paula?

Fuel cells Companies racing to develop this technology got an unexpected turbo boost when W. announced his support. Now they should cross the finish line in, oh, a decade or so.