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Vanities
By Carlye Adler

(FORTUNE Magazine) – Previously it took a career of corporate greatness or a brush with celebrity to be the star of a biographical documentary.

Now all it takes is somewhere between $75,000 and $200,000. Freelance producer Bill McGowan and his team, who have profiled the likes of Jack Welch and Magic Johnson for shows such as 60 Minutes and 20/20, are offering the same privilege to Everyman through Biomentary, an outfit based in Dobbs Ferry, N.Y. Publicity has been limited to word of mouth, but McGowan hopes outlets like Hammacher Schlemmer may soon carry the product.

What does $200,000 buy? Two cameramen, three producers, and two-time Emmy winner McGowan, who writes the script, conducts the interviews over ten to 15 days, and selects the sound bites. In addition: You get full editorial control.

Low-wattage luminaries like Tom Nieporte (winner of the Bob Hope Desert Classic in 1967 and head golf pro at Winged Foot in Mamaroneck, N.Y.) and Charles J. Urstadt, a former New York State Housing Commissioner, have already signed on. Urstadt's DVD will feature footage of his competitive swim meets, his legacy as the "Father of Battery Park City," and musings from associates like George Pataki. "I want my family to have more than a tombstone," he says. Given the price tag, however, executives without deep pockets may just have to settle for a photo album.

--Carlye Adler