(FORTUNE Magazine) – Don't mess with the WWF. We mean the World Wildlife Fund, of course. Charging that the wrestlers breached a 1994 name-sharing arrangement, the nature group sued in Britain and won two rounds, raising the possibility that the wrestlers will have to change their logo and URL. Given the similar smackdown between Ralph's Polo and the U.S. Polo Association, we can't help but wonder: Is Gap vs. GAAP next?

--Lee Clifford