(FORTUNE Magazine) – Gucci dog collars and Burberry dog sweaters were disturbing enough. Now the latest trend is parking your pooch at luxury lodgings that include massage, acupuncture, aromatherapy, and boutiques. There are plenty of legitimate ways to spend money on your beloved--the veterinarian will see to that--but designer duds and club-level lodging simply aren't among them. Your dog does not care. --David Shribman