(FORTUNE Magazine) – Since being idly rich is now passe, even the well-to-do are--wait for it--working. Patricia Kluge (above), the multimillionairess ex-wife of Metromedia chairman and CEO John Kluge Sr. (one of the 15 or so richest men in America), has turned to alcohol: She has planted grapes on her Virginia estate near Monticello and is launching what she hopes will become a world-class winery. Kluge's husband Bill Moses, the winery's CEO, started a lobbying group to ease Virginia's liquor laws (wineries can now ship in and out of partner states), and the happy couple put $10 million of their own money into the venture. For the record, her people swear she did not get a $1 billion divorce settlement from John, as the talk went when the couple split. Kluge and Moses celebrated the winery's launch with a chichi luncheon (is there any other kind?) at New York City's Four Seasons restaurant. The featured wines: Kluge's admittedly fine New World Red 2001 and Chardonnay Cru (like Patricia, sweet but powerful). Also on her property is a shop selling luxury beauty products and gourmet foods that showcase the Pat lifestyle.... Plus-size retailer Lane Bryant got New York's Fashion Week started early with its annual lingerie show, hosted by comedienne Roseanne. But shareholders aren't laughing: The stock is down 60% over the past ten months. We asked Aerosmith rocker Steven Tyler for his analysis of Lane's woes. "They've got my daughter [model Mia] up there strutting the catwalk, so they must be doing something right." The parent company attributes Lane Bryant's woes to fit and quality problems. We concur: The tank tops in the goodie bags were sized a very snug medium.... FORTUNE got a Valentine's Day visit from Gucci CEO Domenico De Sole and his well-dressed aides. De Sole, who looked quite the part in his gray Gucci suit (natch), insisted that despite the decline in luxury spending, Gucci will proceed with its relaunch of Yves Saint Laurent. And no ditching class for mass at this company. "We don't do Gucci sport," sniffed De Sole. We won't look for his jeans at Costco anytime soon.