(FORTUNE Magazine) – Senator Rick Santorum (R-Pennsylvania)

PR crime Equated homosexuality to incest, polygamy, and adultery vis-a-vis a Supreme Court case

Victims Log Cabin Republicans, Democratic presidential hopefuls, and Ralph Reed, who may wish he'd said it first

Defense In a Fox News interview, said, "I do not need to give an apology based on what I said"

Sentence Becomes the one thing Republicans, Democrats, and late-night comedians can agree on: a joke

Advice from FORTUNE Invite Ellen DeGeneres and Barney Frank over to watch Queer as Folk

Donald Carty, ex-CEO of American Airlines

[PR crime] Asked employees to help stave off bankruptcy by slashing pay while keeping mum on executive retention bonuses

[Victims] American Airlines employees, shareholders, and the few passengers not freaking out about SARS

[Defense] Admitted mistakes or apologized at least eight times at a press conference

[Sentence] Heads for the unemployment line

[Advice from FORTUNE] At next job, reveal everything, including salary, bonus, tax liability, childhood fears, and results of colonoscopy