(FORTUNE Magazine) – WHO KNEW?

â– In Chinese, Coca-Cola (No. 92) means "to make mouth happy."

â– Bill Ford, scion and CEO of Ford Motor (No. 4), has a fish tank in his office. He can name every fish.

â– Michael Dell of Dell (No. 28) works standing up at his computer terminal.

â– The boyhood home of Warren Buffett (CEO of No. 12 Berkshire Hathaway) was built by the grandfather of Katie Couric of the Today Show.

â– Shhh! Since its founding in 1925, Erie Insurance Group (No. 425) has never advertised.

â– Sibling rivalry: Larry Weinbach is CEO of Unisys (No. 343); his little brother, Arthur, is CEO of ADP (No. 277).

â– Remember the Alamo? Valero Energy (No. 22) does. It drew its name from the San Antonio landmark: The Alamo's original name was Misión San Antonio de Valero.

â– When Rupert Murdoch (No. 98, News Corp.) was studying at Oxford, he considered himself a socialist--to the extent of having a bust of Lenin on his mantel.

WHEN THEY'RE OFF-DUTY

â– Cablevision (No. 394) CEO Jim Dolan plays in a rock band. The band's first CD will be out later this year.

â– When EDS (No. 95) CEO Michael Jordan was rehired to turn around the company, he was in the middle of writing a mystery. No ending yet--for the book or the turnaround.

â– Herb Kelleher (co-founder and chairman of No. 318 Southwest Airlines) is a Wild Turkey man. So much so that when Wild Turkey suffered a huge fire in 2000, he bought hundreds of cases of the bourbon in the event the company didn't recover.

INSIDE INFORMATION

â– The oldest CEO on the 500: Sumner Redstone, 81, of Viacom (No. 69); the youngest: William C. Rhodes III, 39, AutoZone (No. 350); the longest-serving: Leslie Wexner (41 years at No. 240 Limited Brands). Fastest to make the list: four-year-old Compaq, which debuted at No. 463 in 1986.

â– In the first FORTUNE 500, in 1955, it took revenues of $49.7 million to make the list (Copperweld Steel, No. 500 that year). Adjust for inflation, and that is $325 million. GM's sales in 1955 ($9.8 billion) made up 7.2% of the 500's revenues; Wal-Mart's (No. 1) share is less than half that this year.

â– Biggest money losers, by decade:

1950s--Studebaker, $103.3 million (1957 list).

1960s--General Dynamics, $143.2 million (1962).

1970s--Chrysler, $1.1 billion (1980).

1980s--Texaco, $4.4 billion (1988).

1990s--GM, $23.5 billion (1993).

(In 1992 the 500 companies lost an aggregate $196.2 million, the only year that has happened.)

2000s--AOL Time Warner (parent of FORTUNE), $98.7 billion (2003).

PRODUCT LAUNCHES YOU MIGHT HAVE MISSED

â– Aramis, a division of Estée Lauder (No. 346), is proud to announce Donald Trump, The Fragrance. The gold-topped scent has a masculine "blend of select green and aromatic notes."

â– Lactose-free eggnog debuted last holiday season, courtesy of Johnson & Johnson (No. 30).

â– The Hulaburger, circa 1964, featured a bun, cheese, and a slice of pineapple. "Where's the burger?" asked a mystified McDonald's (No. 116) customer. Sales were disappointing. Ditto for 1993's Fingos, "The cereal made to eat with your fingers!" (General Mills, No. 197).