The man who made skiing hot
By Ian Mount, FSB Magazine contributor

(FSB Magazine) -- Alex Cushing had mountain-sized dreams. He founded one of Tahoe's first ski resorts, Squaw Valley, with one double chairlift and a rope tow, in 1949. Eleven years later the town hosted the Winter Olympics, the first to be televised. The Games were one in a line of Cushing's big ideas - including a promise of "No waiting in line or your money back"- that helped popularize skiing in the U.S.

Known for wearing a shearling coat and a red neckerchief, Cushing helped launch the careers of other entrepreneurs. "One day he said, 'Bill, I think we need a newspaper in this valley.' It was like being anointed by God," says Bill Jensen, who got the message and founded the Squaw Valley Times. "He helped get me a loan. He believed in entrepreneurship and being the captain of your own ship." Today Squaw Valley brings in 750,000 skiers each year. Cushing died this summer from pneumonia at the age of 92.  Top of page

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.