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Table of Contents:VOL. 157, NO. 4 - March 03, 2008
Jump to: Features|First|Technology|Investing
Cover Story
The Pepsi challenge
The Pepsi challenge
By Betsy Morris, senior editor
An exclusive inside look at how Indra Nooyi has transformed an American business icon. more
Features
Made to measure
Made to measure
By Richard Siklos, editor at large
CEO David Calhoun has a simple plan for Nielsen: Make gobs of money and reshape the future of marketing and media. more
A real estate mogul risks it all
By Devin Leonard, senior writer
Harry Macklowe's love of big buildings and bigger mortgages may finally tear his empire apart. more
Welcome to Dubai World
By Barney Gimbel, writer
A huge Middle Eastern developer wants to transform the planet. more
First
Surprising confessions of a turnaround guy
Surprising confessions of a turnaround guy
By Allan Sloan, senior editor at large
Steve Miller's autobiography is a must-read if you want to understand business - and businesspeople. more
A new way to value the market
By Geoff Colvin, senior editor at large
The latest technology enables novel analysis of whether stocks are attractively priced now. (Hint: They might be.) more
Wachovia's California problem
By Jia Lynn Yang, writer-reporter
Golden West's loans, option ARMs clustered in the frothy California real estate market, may take a hit from the housing downturn. more
Oscar gems
Elite jewelers put sparkle in the Academy Awards. By Telis Demos 
Nyet in my backyard
Tension grows over Gazprom's St. Pete tower. By Eugenia Levenson 
McCain's econ brain
By Shawn Tully, editor-at-large
Economic conservatives take heart: Phil Gramm is influencing the candidate's platform. more
Teamwork
Two teams, one goal: GM wants to create the car of the future - by 2010. By Cait Murphy 
Technology
The only nonprofit that matters
The only nonprofit that matters
By Jeffrey M. O'Brien, senior editor
Add one part tech, one part business smarts, hold the do-gooderism. What do you get? A whole new approach to charity. more
Techland
Techland
By Josh Quittner, executive editor
Marc Andreessen's newspaper deathwatch. more
Investing
Retailers in the bargain bin
By Suzanne Kapner, writer
Shoppers' stocks are often first to fall on recession fears - and first to rebound. more
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Table of Contents
Recent Issues
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Skyrocketing oil prices. Double-digit inflation. Is the great global economic boom finally coming to an end?
Table of Contents
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FEATURES
Offshore oil: What's really out there?
The president is pushing to lift the ban on drilling off the coasts. That won't be a quick fix for oil prices. |more|
Kleiner bets the farm
The legendary venture firm is going green - and leaving Internet deals to the competition. |more|
Billboard charts online music hits
Thanks to TuneCore's digital distribution service, acts like Jay-Z and Boyce Avenue (who?) are topping the Billboard charts. |more|
The YouTube election
The Obama campaign is taking its message directly to the Internet's huge audience. |more|
Wal-Mart: The new FDA
A chemical used in plastic baby bottles is being driven off retailers' shelves not by regulators, but by advocacy groups, politicians and giant retailers. |more|
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