Table of Contents:VOL. 158, NO. 1 - July 07, 2008 COVER STORIES
 How they'll fix the economy Fortune sits down with Barack Obama and John McCain to see how their answers compare on a few essential questions.
The evolution of John McCain From maverick Senator to presidential contender: how the candidate is shaping his plan to fix the economy. By David Whitford What Obama means for business He slammed big companies and free trade in the primaries, but insists that he just wants to show corporate America some tough love. By Nina Easton
McCain and Obama's green dream Which of the candidates' energy plans will play in Peoria? By Brian Dumaine FEATURES
 The new king of brand names The CEO of Jarden Corp. is busy reviving old brands. But Wall Street has its doubts. A Fortune 500 Series feature. By Telis Demos
Inside job Two Dow Chemical officials plotted an LBO of their company - and forgot to tell the CEO or the board. By Roger Parloff Gates after Microsoft Ah, retirement. Time to kick back and rethink philanthropy, learn biochemistry, eradicate malaria...By Brent Schlender
Microsoft after Gates Steve Ballmer's big issues now are growth, Google, and those pesky Apple ads. By David Kirkpatrick The British (retail) invasion Sir Philip Green, the billionaire behind British brand Topshop, has set his sights on the U.S. By Jennifer Reingold FIRST
 The Deal Lessons from the House of Lehman: What can we glean from Wall Street's current soap opera? By Allan Sloan
Booming businesses Technicians at Pyro Spectaculars by Souza, the firm that produces the Macy's 4th of July Fireworks, rehearse the show in an empty stretch of the Mojave Desert. By Ryan Derousseau The onion conundrum The root veggie has no futures market - yet it is still highly volatile. By Jon Birger Who's watching the watchdogs? A new study questions the reliability of corporate governance ratings. By James Bandler and Doris Burke The great airport security race Fortune sends two reporters to find out whether there's a better way to fly. By Barney Gimbel and Jia Lynn Yang
Europe gets tough on insider trading An Airbus exec who sold ahead of bad news about the A380 may become the test case. By Peter Gumbel Value Driven Believe it or not, we have a pattern of defeating economic downturns. Here's one way out this time. By Geoff Colvin The Three-Minute Manager My latest product launch was a failure. How do I move on? By Jia Lynn Yang Marketing How do you charge consumers for something they are accustomed to getting free? When the airlines slapped a $15 fee on checked bags, they stepped into a public relations headache. By Suzanne Kapner LIFE AT THE TOP
The modern office At Lamborghini and Jimmy Choo, workplace design isn't an afterthought: It's central to the brand. Plus, eight key pieces that will elevate your own space. By Sue Zesiger Callaway
Joy Ride The top luxury cars of 2008: ten models that stand apart from the pack. By Sue Zesiger Callaway
Book review Three new books tackle the topic of wine, yielding undertones of realism, hints of Parker bashing, and a pretension-puncturing finish. By Daniel Okrent |
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