Table of Contents:VOL. 161, NO. 4 - March 22, 2010 Cover story
 Meet the new face of business leadership Why companies like Wal-Mart, PepsiCo, and GE are recruiting the military's elite. By Brian O'Keefe Features
 The World's Most Admired Companies Building a sterling reputation in good times is hard enough; keeping it in tough times is almost impossible. Here's how the All-Stars do it. By Anna Bernasek
The list of industry stars Sure, admiration from consumers and executives in other industries is great, but the true test of respect is approval from the competition. Our annual ranking of corporate reputations. The fall of a Wall Street highflier Lehman Brothers' onetime CFO Erin Callan was a media darling who soared, then crashed during the financial crisis. What happened to her? By Patricia Sellers
The iPad changes everything Will Apple's tablet usher in a new era of computing, or simply dominate it? By Michael V. Copeland First
By the numbers In Chile, 66 antennas that will form one of the world's largest telescopes. By Doris Burke
Closer look A new bill paves the way for the world's longest ethanol pipeline. By David Whitford The briefing China's garlic bubble, cable bill shock, and more.
The business life Larry Ellison's plan for the America's Cup. By Adam Lashinsky Tech
The future is now Smartphones embrace "augmented reality," digital information layered on your screen.
Tech@Work Software that saves money - and lives. By Jon Fortt
Brainstorm Green Backyard nukes. By Brian Dumaine Career
The way we work How to become an exec-for-rent. By Jena McGregor Coaching Make your next presentation a home run. Expert advice from Mellody Hobson. By Beth Kowitt Invest
Interview Mr. Distress is ready to buy: a Q&A with Wilbur Ross. By Katie Benner Buy or sell? Analyst face-off: Is Ford a bargain? By Scott Cendrowski Venture
Education Can you learn to be an entrepreneur? By David Whitford Opinion
China knows how to grow. We will see whether its companies can innovate. By Michael Elliott
Shocked by Wall Street's role in the Greek debt crisis? Welcome to the real world of finance in 2010. By Allan Sloan Most Admired companies invest in people and keep them employed - even during a downturn. By Geoff Colvin |
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