2 of 50
Google
Google
2
Top 50 rank: 2
Rank in Internet Services and Retailing: 1
(Previous rank: 1)
Overall score: 8.01
Ticker:GOOG

Why it's admired:
The Silicon Valley giant continues to be the most attractive place to work, placing first on LinkedIn's Most In Demand Employers and Fortune's Best Companies to Work For lists in 2013. Also, this year the Android OS is expected to overtake Apple's iOS as the number one mobile operating system in the US and Canada; and Google Play is expected to overtake the Apple App Store in total number of apps for mobile and tablet. On top of that, display ads continue to be multibillion-dollar revenue generators for Google, not only from its search engine but also from YouTube and DoubleClick. —OA

Headquarters:
Mountain View, CA
Website: www.google.com
Nine key attributes of reputation
Industry rank
Innovation
2
People management
1
Use of corporate assets
1
Social responsibility
1
Quality of management
2
Financial soundness
1
Long-term investment
1
Quality of products/services
2
Global competitiveness
1
From the March 18, 2013, issue.

What do you think of Google?
Tech stars

Which technology firms have the best reputations? These companies are the envy of their peers everywhere.

The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group started with approximately 1,400 companies: the Fortune 1,000—the 1,000 largest U.S. companies ranked by revenue—and non-U.S. companies in Fortune's global 500 database with revenue of $10 billion or more... More
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