18 of 50
Top 50 rank: 18
Rank in Apparel: 1
(Previous rank: 2)
Overall score: 7.94

Why it's admired:
Nike has always capitalized on successful long-term partnerships—player sponsorships include Michael Jordan, LeBron James, and most of the world's greatest soccer and track stars. But in 2012, Nike began what will arguably be its greatest partnership of all: a five-year deal with the National Football League. Nike replaced Reebok (owned by Adidas) as the league's official sponsor for all on-field apparel – including jerseys, of course – and Bloomberg estimated that Nike is paying upwards of $35 million per year for the honor. With primetime games running three nights per week during the season, that's a lot of airtime for the Swoosh. Recently, the company's stock has also hit its stride – shares have grown 23% since June. —KW

Beaverton, OR
Website: www.nikeinc.com
Nine key attributes of reputation
Industry rank
People management
Use of corporate assets
Social responsibility
Quality of management
Financial soundness
Long-term investment
Quality of products/services
Global competitiveness
From the March 18, 2013, issue.

What do you think of Nike?
Tech stars

Which technology firms have the best reputations? These companies are the envy of their peers everywhere.

The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group started with approximately 1,400 companies: the Fortune 1,000—the 1,000 largest U.S. companies ranked by revenue—and non-U.S. companies in Fortune's global 500 database with revenue of $10 billion or more... More
Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.