23 of 50
Johnson & Johnson
Johnson & Johnson
Top 50 rank: 23*
Rank in Pharmaceuticals: 4
(Previous rank: 5)
Overall score: 6.21

Why it's admired:
Stock prices for the world's largest seller of healthcare products—the behemoth behind trusted classics like Band-Aids, Neutrogena, and Listerine— reached record highs, jumping 7% in 2012. And that's despite the continued fall-out from a string of drug marketing issues and product recalls, most notably that of an artificial hip product that has put the company at the center of nearly 11,000 lawsuits and a Justice Department investigation. In 2012, the company was boosted by its acquisition of medical device maker Synthes, strong pharmaceutical sales, and its push into emerging markets. Johnson & Johnson's CEO Alex Gorsky has also stated his intention to keep the company more tightly focused on growth industries and market-leading businesses. —EF

New Brunswick, NJ
Website: www.jnj.com
Nine key attributes of reputation
Industry rank
People management
Use of corporate assets
Social responsibility
Quality of management
Financial soundness
Long-term investment
Quality of products/services
Global competitiveness
From the March 18, 2013, issue.

* Tied

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