13 of 50
American Express
American Express
13
Top 50 rank: 13
Rank in Consumer Credit Card and Related Services: 1
(Previous rank: 2)
Overall score: 7.55
Ticker:AXP

Why it's admired:
Admired for its customer service and affluent clientele, this credit card company—America's largest in terms of spending—saw its stock rise 22% last year. But the company struggled in the fourth quarter with card income falling 42%, recently cut 5,400 jobs and revealed it would spend $153 million in fines and refunds to compensate for consumer protection violations dating back to 2003. In another departure, AmEx spread its wings last year with the launch of BlueBird, a prepaid card available at Wal-Mart. —EF

Headquarters:
New York, NY
Website: www.americanexpress.com
Nine key attributes of reputation
Industry rank
Innovation
1
People management
1
Use of corporate assets
1
Social responsibility
1
Quality of management
1
Financial soundness
2
Long-term investment
3
Quality of products/services
1
Global competitiveness
3
From the March 18, 2013, issue.

What do you think of American Express?
Tech stars

Which technology firms have the best reputations? These companies are the envy of their peers everywhere.

The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group started with approximately 1,400 companies: the Fortune 1,000—the 1,000 largest U.S. companies ranked by revenue—and non-U.S. companies in Fortune's global 500 database with revenue of $10 billion or more... More
Current Issue
  • Give the gift of Fortune
  • Get the Fortune app
  • Subscribe

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.