Harrah's Entertainment
CONTENDER†
Top 50 rank: N.A.
Rank in Hotels, Casinos, Resorts: 6 (Previous rank: 6*)
Overall score: 4.82

Address: 1 Caesars Palace Dr.
Las Vegas, NV 89109
Phone: 702-407-6000
Website: www.harrahs.com
Nine key attributes of reputation Industry rank
Innovation 6
People management 7
Use of corporate assets 6
Social responsibility 7
Quality of management 6
Financial soundness 8
Long-term investment 8
Quality of products/services 7
Global competitiveness 7
From the March 16, 2009 issue
†Only companies that score in the top half of their industry survey are listed as Most Admired. The rest are listed as contenders.
*Designated as a U.S. industry. Prior year’s ranks, unless otherwise noted, are ranks in the America’s Most Admired Companies listing.
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