Aviva
CONTENDER†
Top 50 rank: N.A.
Rank in Insurance: Life and Health: 12 (Previous rank: 12*)
Overall score: 4.49

Address: 1 Undershaft
London, Britain EC3P 3DQ
Phone: 44-20-7283-2000
Website: www.aviva.com
Nine key attributes of reputation Industry rank
Innovation 13
People management 12
Use of corporate assets 13
Social responsibility 11
Quality of management 12
Financial soundness 14
Long-term investment 11
Quality of products/services 13
Global competitiveness 9
Most Admired
1 Aflac 6.68
2 Northwestern Mutual 6.62
3 New York Life 6.55
4 Prudential Financial 6.41
5 Massachusetts Mutual Life Insurance 6.21
6 MetLife 5.99
7 AXA 5.48
8 TIAA-CREF 5.47
Contenders
Rank Company Overall score
9 Nippon Life Insurance 5.09
10 Prudential plc 4.77
11 Aegon 4.69
12 Aviva 4.49
12 Assicurazioni Generali 4.49
14 CNP Assurances 4.23
15 China Life Insurance 4.08
From the March 16, 2009 issue
†Only companies that score in the top half of their industry survey are listed as Most Admired. The rest are listed as contenders.
*This year companies whose industry scores are equal when rounded to two places will receive the same rank. i.e., they will tie. In cases of ties, companies are listed in alphabetical order.
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