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BMW
BMW
A preview of BMW's Concept Active E, an electric project car, at the 2010 North American International Auto Show in Detroit.
MOST ADMIRED
Top 50 rank: 22
Rank in Motor vehicles: 1
(Previous rank: 1)
Overall score: 6.94
Why it's admired
As its American counterparts were mired in survival strategies, the German automaker (which also makes British nameplates Rolls Royce and Mini Cooper) retained the crown as the world's best-selling premium carmaker and profited from aggressive cost cutting and a healthy financial services business.

It also moved briskly to meet stricter fuel-economy and exhaust-emission standards with cars like its smaller 1 Series -- and announced a sponsorship deal that would provide Minis for the 2012 Olympics in London. No wonder it climbed sharply this year, up six slots from No. 28. --C.T.

Should BMW be admired, or what?
BMW stats
Nine key attributes of reputation Industry rank
Innovation N.A.
People management N.A.
Use of corporate assets N.A.
Social responsibility N.A.
Quality of management N.A.
Financial soundness N.A.
Long-term investment N.A.
Quality of products/services N.A.
Global competitiveness N.A.
From the March 22, 2010 issue
Note: Due to poor response rate this year, only overall industry scores are reported for Motor Vehicles companies, not individual attribute rankings.
Headquarters
Petuelring 130
Munich, Germany 80788
49-89-3820
www.bmw.com
Show: Top 50 | All Most Admired: The Americas | Europe | Asia/Australia
Find companies you most admire
 Innovation  Quality of management
 People management  Financial soundness
 Use of corporate assets  Long-term investment
 Social responsibility  Product/services quality
 Global competitiveness  




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