7 of 50
Toyota Motor
Toyota Motor
Top 50 rank: 7**
Rank in Motor vehicles: 3
(Previous rank: 2)
Overall score: 5.20
Why it's admired
Surprised to find Toyota on our list? Not only did the troubled car maker make the top 50, but at No. 7 it's the highest-rated foreign company. What gives?

Our surveys were completed in the fall and winter -- most were received after Toyota's October recall of floor mats, but well before the gas-pedal crisis escalated to epic proportions in January. At the time of the polling, Toyota reaped the benefits of its legendary reputation for quality leadership and from its continued growth as U.S. car companies suffered; in 2008, the company surpassed General Motors as the world's largest automaker.

Even with that polling schedule, Toyota fell four spots from last year's list. The true test will be how it fares next year.

If history is any guide, it has a rough road ahead. When Merck recalled its arthritis drug Vioxx in 2004 after a clinical trial confirmed that it increased the risk of heart attacks, the pharmaceutical giant fell off our America's Most Admired Companies list the following year. It has yet to return. C.T., Scott Cendrowski

Should Toyota Motor be admired, or what?
Toyota Motor stats
Nine key attributes of reputation Industry rank
Innovation N.A.
People management N.A.
Use of corporate assets N.A.
Social responsibility N.A.
Quality of management N.A.
Financial soundness N.A.
Long-term investment N.A.
Quality of products/services N.A.
Global competitiveness N.A.
From the March 22, 2010 issue
Note: Due to poor response rate this year, only overall industry scores are reported for Motor Vehicles companies, not individual attribute rankings.
1 Toyota-cho
Toyota, Japan 471-8571
Show: Top 50 | All Most Admired: The Americas | Europe | Asia/Australia
Find companies you most admire
 Innovation  Quality of management
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 Social responsibility  Product/services quality
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The Most Admired list is the definitive report card on corporate reputations. Our survey partners at Hay Group start with about 1,400 companies... More
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