Column Archive
FORTUNE MAGAZINE MotorWorld by Alex Taylor III
Oct 28: The automaker looks good in Consumer Reports' latest owner survey but you have to dig a little deeper for the full story. More
Oct 15: Performance, price, and value - there's still a lot of gray area around GM's electric car. More
Oct 1: It looked like a great idea when it was born, but it was just another symptom of the hubris that helped bring GM to its knees. More
Sep 29: The carmaker has to convince suppliers, dealers, and customers that it can be competitive again. Good luck. More
Sep 24: It's more than just tires. Despite exploding auto sales, manufacturers still face unruly business practices in mainland Asia's largest market. More
Aug 18: GM's recent efforts to transform are encouraging, but we've seen the automaker's other revivals falter. More
Aug 4: In Japan and the U.S., the plan for battery-powered autos is throwing off sparks as they move closer to production. More
Jul 27: A new Merrill Lynch report sees big gains for Hyundai and Ford; slowdowns at GM, Chrysler. More
Jul 22: GM and Chrysler want to trim their distribution channels, but Congress is standing in the way. More
Jun 24: The CEO of General Motors wants to move fast to get his company out of bankruptcy as soon as possible. More
Jun 3: A look at the automaker's explanation for what went wrong is revealing for what it says, and what it glosses over. More
May 29: Bankruptcy will force lots of changes on the automaker, putting bureaucrats in the driver's seat. More
May 11: Bankruptcy court filings reveal how complicated the auto business is - and just how much trouble Chrysler is in. More
May 5: Sergio Marchionne is following famous footprints as he tries to build an auto empire. But as the saying goes: Those who can't learn from history are doomed to repeat it. More
Apr 23: A decade ago, the company was sitting on top of the automotive world. Then the Germans took over - but you can't blame them for everything. More
Apr 15: While the rest of the auto industry struggles, Honda engineers explore their inner child with robots, walking assist devices and more. More
Apr 10: The buzz is that the White House wants to adopt a single national fuel economy standard, which would help both automakers and customers. More
Mar 29: Rick Wagoner is a hard-working, well-meaning guy who could have been remembered as one of GM's greatest CEOs. More
Mar 19: It's the usual gang of winners and losers in J.D. Power's annual survey with a few wild cards thrown in. More
Mar 11: Bad cost-cutting ideas, poor efficiency and lousy cars - it's going to take a lot more than the Volt to save General Motors. More
Feb 24: Team Detroit better bring its a-game when it confronts the Obama administration Thursday. More
Feb 18: Even if GM and Chrysler survive, they're going to be much lesser players on the world stage. More
Feb 16: As they race to meet their Tuesday deadline, GM and Chrysler face a changing competitive environment More
Feb 6: Detroit's struggling brands are going for bargain-bin prices, but no one's pulling out their wallets. More
Jan 26: The President will control the future of the auto industry when he rules on emission and fuel economy standards. More
Jan 21: The automaker's ambitious deal with Fiat sounds like a good long-term plan, but it won't solve its immediate problem - staying in business. More
Jan 16: Automaker defections may turn into a stampede from the time-consuming, expensive and increasingly obsolete events. More
Jan 13: How the struggling automaker seized on a radical electric vehicle to revive its reputation. More
Dec 18: The automaker churns while GM remains calm - a tale of two companies and the executives who run them. More
Dec 3: Without government aid, the automaker says it will be broke by New Year's. But does its restructuring plan go far enough? More
Nov 24: Now that Congress has turned a cold shoulder to a bailout, here's what the failing automaker should do next. More
Nov 4: A President Obama and a Democratic Congress may be unable to resist bailing out the ailing automaker. More
Oct 22: While GM and Chrysler continue their flirtation - with Renault-Nissan watching from afar - the No. 2 automaker remains a wallflower. More
Oct 15: The automaker is in trouble, but even Chapter 11 would be better than hooking up with Chrysler. More
Oct 9: GM and Ford face credit downgrades after new report projects U.S. auto sales will hit recession levels this year; Ford slides nearly 22%. More
Sep 30: Automakers deserve the $25 billion loan they are getting from the government - and more. More
Jul 15: General Motors announces trims and cuts, but not the structural changes or big ideas that the company desperately needs. More
Jul 2: If you need another reason why Detroit is in trouble, take a look at Dick Dauch's American Axle. More
Jun 26: Will plummeting sales at the giant automaker give activist investor Kirk Kerkorian the opening he wants? More
Jun 2: Under fire, the automotive giant unveils plan Tuesday for coping with $4-a-gallon gasoline. More
May 21: Two cars built on the other side of the globe: The Nissan Cube points the way to the automotive future; the Pontiac G8, back to the past. More
May 8: Don't confuse its weak earnings with poor performance. Toyota still looms over its competitors. More
Apr 30: Belatedly, the automaker is coming to terms with the weak economy and the soggy car market. More
Apr 28: In building a big stake in Ford, the 90-year-old investor may hope to exploit dissension among the automaker's family owners to up-end the status quo. More
Apr 28: General Motors gets whacked by the housing crisis, as GMAC's mortgage unit delivers another blow to the automaker's finances. More
Apr 24: Ford's surprise profit is good news but doesn't presage smooth sailing in the future. Here's why. More
Apr 14: The two automakers announce a new manufacturing deal, fueling speculation that this could be the start of something big. More
Mar 25: Thanks to an untimely disclosure, the competition to follow Alan Mulally as CEO gets off to an early start. More
Mar 5: Dramatic developments in stored-power technology make electric cars more viable than ever. More
Feb 14: While its cars idle on U.S. lots, GM is selling vehicles like hot cakes overseas. What gives? More
Feb 12: Last year was not great for the automaker, but it's counting on a relatively rosy future. More
Feb 8: The troubled automaker's new CEO, Bob Nardelli, is reinventing the car business faster than anyone thought possible. More
Jan 23: A dead heat in the global sales race represents a moral victory for the American automaker. More
Jan 15: As a private company, Chrysler can move more nimbly than its competitors - and new CEO Bob Nardelli appears to be doing just that. More
Jan 11: While Ford is putting itself in reverse to find a profitable operating level, Audi's headlights shine on a strong future. More
Jan 8: Rick Wagoner's overhaul of GM is producing cooler cars and a glimmer of hope. A rare inside look. More
Jan 4: The whispering about Detroit's only private automaker is getting louder, and almost none of it is positive. More
Dec 18: Stick a fork in them, they're done. SUVs once ruled the Earth but like the dinosaurs, they've outlived their time, argues Alex Taylor III. More
Dec 3: As the 2008 Chevy Malibu shows, there are lots of intangibles involved in setting the sticker price. More
Nov 27: Dropping Dodge-brand cars and Chrysler-brand trucks will upset Chrysler loyalists, but it makes perfect sense. Fortune's Alex Taylor explains why. More
Nov 20: Stories about the Berkshire billionaire buying into CarMax were not quite what they seemed, reports Fortune's Alex Taylor III. More
Nov 13: Newspaper reports of the Detroit duo's third-quarter earnings don't tell the whole story, writes Fortune's Alex Taylor III. More
Nov 8: The proposed sale of Ford's luxury brands has produced a dearth of qualified buyers, says Fortune's Alex Taylor III. More
Nov 1: New labor agreements will help, but U.S. automakers face other obstacles in their struggle to survive, says Fortune's Alex Taylor III. More
Oct 29: The once-premier global exhibition has lost its luster -- with huge business consequences says Fortune's Alex Taylor III. More
Oct 19: Will the new Malibu conquer the Japanese? Past history isn't encouraging, argues Fortune's Alex Taylor III. More
Oct 12: As car sales slump, the weak get weaker but the strong continue to thrive, says Fortune's Alex Taylor. More
| Company | Price | % Change |
|---|---|---|
| American Intl Group Inc | 35.50 | -9.62% |
| Sunoco Inc | 28.12 | -9.55% |
| Continental Airlines Inc | 12.86 | 9.54% |
| US Airways Group Inc | 3.19 | 7.97% |
Nov 6 3:53pm ET †
| Index | Last | % Change |
|---|---|---|
| Dow Jones | 10,023.42 | 0.17% |
| Nasdaq | 2,112.44 | 0.34% |
| S&P 500 | 1,069.30 | 0.25% |
| 10yr | 101 1/32 | Yield: 3.49% |
Nov 06 4:05pm ET †
| Company | Price | % Change |
|---|---|---|
| NVIDIA Corp | 13.13 | 7.01% |
| Motorola Inc | 8.90 | -4.40% |
| Amazon.com Inc | 125.88 | 4.37% |
| Advanced Micro Devices Inc | 5.04 | 4.35% |
Nov 6 3:58pm ET †


