Rocky Mt. Chocolate Rank: 100 (2004 rank: N/A) Get quote:RMCF
CEO: Franklin E. Crail Address: 265 Turner Dr. Durango, CO 81301 Phone: 970-259-0554 Website:http://www.rmcf.com Employees: 185
ANALYSIS
With 285 stores, Rocky Mountain counts itself as the largest U.S. chocolate retailer. How can it drive customers to toss aside their calorie-counting? Four years ago the manufacturer and franchisor unveiled an upscale store design that highlights in-store candymaking operations. It's merciless: Picture apples being swirled in caramel, smell the warm fresh-baked fudge. Well, maybe you will have a sample after all. Just one, right?
Rank
Revenue ($ millions, four quarters to 12/31/04)
23.6
--
Revenue growth (%, 3-year annual rate)
11.9
82
Net income ($ millions, four quarters to 12/31/04)
These companies represent the fifth graduating class of the annual FSB 100. They
have been screened just as the others were: Zacks, a financial research firm, identified companies with annual revenue of less than $200 million and a stock price of more than $1 and ranked them based on the past three years' earnings growth, revenue growth, and stock performance. We excluded banks and real estate firms, which would otherwise overrun the list.
How we pick the 25 richest executives
Call them mini-Buffetts: the executives who hold major stakes in their companies on the FSB 100 list. We hired Equilar, an executive-compensation research firm in San Mateo, Calif., to identify them and review the proxy statements of every
company on the list. The numbers below include all shares of stock owned outright, plus all vested options. (We ignored options that haven't vested.) Please, no hitting these folks up for loans.
