(FORTUNE Small Business) – I don't suppose an editor should have a favorite column--it's like saying you have a favorite child. But I must admit that I have a soft spot in my heart for the Look Back feature on the last page of every edition of this magazine. We launched it about four years ago as a way to explore the entrepreneurial roots of large companies. It has worked well for us in a number of ways. Nostalgia, for one thing, is just great fun. On another level, Look Back is almost always a terrific case study on innovation and how the founders of companies such as Pizza Hut, Mattel (of Barbie fame), and Tropicana (orange juice) took a great idea and ran with it. Part of what has made the column work is the first-rate team of writers we've had over the years. But starting last spring, we finally settled on one--Paul Lukas--who has brought new life to this old feature. Instead of just focusing on large corporations, Paul has ventured into the territory of warmly familiar products that may not be part of a megafirm. In one of his earlier columns, for example, he tackled what is called the Brannock Device. Don't have a clue what it is? The Brannock Device is, as Paul put it, the "gizmo" that shoe salesmen use to measure your foot. And it is still as popular today in shoe stores as it was when you were a kid. Paul himself has been a longtime freelancer for publications like Fortune, and for Money, where he writes the Lost in America travel column. He has also appeared on TV shows such as Late Night With Conan O'Brien, and writes in the Village Voice what he says is the only sports journalism column "devoted specifically to uniform design." If you want to see Paul's work with FSB, and other Look Back columns, proceed to our Website at www.fsb.com/lookback.

Okay, actually I have another favorite columnist, and that's Rob Walker, who pens our Good Life column (page 92). That's why I'm going to shamelessly plug his new business parody, a comic book called Titans of Finance. He produced Titans, available at places like Amazon.com, with illustrator Josh Neufeld. Catch a sample on page 23 in our Part One section. For more information, you can go to Rob's very own Website at www.robwalker.net. How are sales so far? "I keep hoping it will make me rich," says Rob. If not, he'll have to keep his gigs with us, at Slate.com, where he's the Moneybox columnist, and with Money, where he's a contributing writer. We hope he doesn't get too rich.

Hank Gilman Managing Editor