(FORTUNE Small Business) – THE HEADLINES 1 I'd Like to Buy a Vowel

THE TAKE In an effort to attract business, a Houston computer store owner paid $44,000 for Enron's stainless-steel E logo. If that doesn't work, may we suggest a mural of the Hindenburg?

[THE HEADLINES] 2 Fed Up?

[THE TAKE] Greenspan's refusal to lower rates irks even his fellow Fed members. Maybe it's a sign that, like the White House, the chairman is fiddling while Rome burns.

[THE HEADLINES] 3 Truly Heavenly Doughnuts From a Trailblazing Franchiser

[THE TAKE] We raise a chocolate glazed to Dunkin' Donuts founder William Rosenberg, who died at 86 in September. In franchising, he was a giant among Munchkins.

[THE HEADLINES] 4 Grounds for Concern?

[THE TAKE] Starbucks opens its first freestanding retail shop in Iowa, leaving only six states unconquered. Now all the state needs is a couple more Bennigan's, and it'll be ... Myrtle Beach!

[THE HEADLINES] 5 Successful Advertising Is Stronger Than Death

[THE TAKE] The image of Dave Thomas, Wendy's deceased founder, will still appear in new television advertising. We're happy to see him, but please let the "Where's the beef?" lady rest in peace.