Be King (or Queen) of Your Own Hill
By Jennifer Keeney

(FORTUNE Small Business) – --Nordic Mountain MOUNT MORRIS, WIS. OWNER Bill Creamer FOUNDED 1975 Price Tag $890,000

WHAT YOU GET The resort, an hour outside Green Bay, includes 85 acres of mountain ski trails surrounded by a 420-acre park and cross-country trails. Though the mountain is on the small side as ski resorts go, it has plenty of powder-ready infrastructure. There are six lifts (including two rope tows, a poma lift, a T-bar, and chair lifts); 14 runs, ranging in difficulty from "bunny hill" green runs to black-diamond slopes; and a rustic lodge with two fireplaces, a lounge, a cafeteria, a restaurant equipped for year-round use, a pro shop, and an equipment-rental business that includes 800 pairs of skis and 150 snowboards. On the slopes you'll find abundant snowmaking equipment and ample lighting for aficionados of nighttime skiing or snowboarding.

THE COMPANY Bill Creamer and ten investors have owned the company for 27 years, with Creamer managing day-to-day operations. The resort draws skiers and snowboarders from well-populated areas like Fond du Lac, which is less than an hour's drive away, and also from Milwaukee and Chicago. Though Nordic Mountain sits in an area of Wisconsin that's popular with summer tourists, the current owners keep the resort open only during the winter months. Why sell now? Creamer, 66, says his age and health problems have convinced him he should retire. His business partners are of retirement age as well and have agreed to sell.

THE NUMBERS The relatively snow-free weather last year made it one of the resort's worst for business, but revenues still hit $625,000 in the three-month season. The year before, Nordic Mountain drew $725,000 in revenues. After operating expenses (including Creamer's $40,000 salary) are accounted for, the company estimates its profits come in at around $100,000 a year.

It's small, but the resort has a strong following. On average the place gets about 40,000 visitors, and at last count Creamer had managed to attract 900 season lift-ticket holders.

UPSIDE You don't have to be a ski bum to apply. If a new owner developed attractions to draw summer visitors, Creamer estimates that revenues could increase by about 50%. That sounds plausible since the surrounding community is known for its summer tourism. Trout fishing and camping draw thousands of visitors annually, and Nordic Mountain could add to that with the construction of a water or alpine slide, mountain-biking trails, or other warm-weather attractions. The resort's restaurant is air-conditioned and ready for summer use, and Creamer estimates that the restaurant could easily bring in well over $200,000 in summer sales. During the next ski season Creamer will stay on to assist with the transition.

Historically the Wisconsin weather is a natural plus. Last year's unwintry season notwithstanding, the Nordic averages five feet of snow a year. And even if drier conditions persist, there's sufficient snow-making equipment to keep new owners covered in powder. It helps, too, that the mountain has water rights that will keep the snow machines pumping in a cost-effective way.

DOWNSIDE The cost of this snow-only job might be a bit steep. To convert the place into a year-round resort will require significant capital. After all, water and alpine slides don't come cheap. Even seasonal relandscaping and perhaps adapting ski lifts to accommodate cross-country mountain bikers will require significant investment. And of course you can't launch such ambitious summertime activities without a sizable advertising and marketing budget. But if you can afford all that, it might be a small price to pay to be the king (or queen) of your own hill. --Jennifer Keeney

FSB does not make any representations regarding the accuracy of information provided by the seller. Interested readers should conduct their own investigation of the business and contact Bill Creamer at 715-249-5703.