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Wheel of Fortune Psyched about cycling? You may have what it takes to get this bike shop on a roll.
(FORTUNE Small Business) – Bike & Board BILLERICA, MASS. OWNER John Coliano FOUNDED Around 1962 PRICE TAG $130,000 WHAT YOU GET A chance to change gears by immersing yourself in the world of cycling--and outfitting aspiring Lance Armstrongs--at your own bike shop. Located in a renovated historic building in a quaint New England town and just a mile from a new American Bicycle Association racetrack for BMX dirt bikes, the 2,000-square-foot store is poised for the fast track. The purchase price will get you bike racks, display cases, and inventory including BMX bikes, mountain bikes, all-purpose family bikes, adult tricycles, scooters, skateboards, and cy-cling accessories like car racks. THE COMPANY Avid cyclist and former corporate salesman John Coliano, 34, bought Bike & Board eight years ago. Since then he's turned it into a popular pit stop for teenagers from the high school across the street, distinguishing it from larger retailers by offering repairs on-site. Coliano runs the store by himself during the winter and brings in a full-time salesperson and a part-time mechanic once business picks up in the spring. But he's tired of working six days a week during the busy season and wants to free up his weekends and summers so he can hit the road on his own mountain bike. THE NUMBERS After consulting three business brokers, Coliano priced Bike & Board at $130,000, to cover inventory, equipment, furniture, and fixtures valued at $45,000, plus cash flow. The shop brings in $250,000 a year in pretax revenue; after taxes, profits are $70,000. (Coliano pays himself a $25,000 annual salary, plus profits; wages for hired help come to $15,000 annually.) To maintain profits, Bike & Board's future owner will need to sell lots of accessories, which carry a larger markup than bicycles, says bicycle retail expert Alexander LaRiviere, who has owned several West Coast shops. It will also be essential to continue offering repairs, which bring in half the store's revenue. UPSIDE Town plans to build a skate park with jumps for skateboarders and in-line skaters this spring should attract plenty of gearheads to Bike & Board. No local merchants now sell in-line skating equipment, according to Coliano, leaving the opportunity wide open for the store's next owner. Expanding the shop's selection of athletic wear beyond hats, T-shirts, and sweatshirts could also help turn the store into a front-runner. DOWNSIDE Fixing bikes is an essential part of the business, so if you don't like the idea of tangling with greasy bicycle chains and attaching kickstands, you'll need to hire outside help. The cost will cut into your profits. And the store's overhead could be unpredictable. Coliano is currently renegotiating his $1,500-a-month lease for five to ten years but says it has never grown by more than $50 a month annually. --Jennifer Keeney |
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