(FORTUNE Small Business) – J. Peterman, meet J. Peterman. John O'Hurley, who portrayed the exotic-catalog king on Seinfeld (at left) and teamed with Peterman for a recent TV pilot on travel, joined a group of investors in 2001 to relaunch the bankrupt company. He now sits on the board. What does an actor, even one with public relations experience, know about business? O'Hurley says there's a learning curve. "Acting is all about sounding like you know what you're talking about," he says. Sounds qualified to us. --NELSON WANG