(FORTUNE Small Business) – Call it a hot flash of inspiration: a new pajama technology that aims to help an estimated 30 million menopausal women who suffer night sweats keep drier in bed. "I wasn't about to wear my hiking gear to bed," says Kendra Novick, 40. So she created Jammies made of similar sweat-wicking fabric. Called Wicking J. Sleepwear, the goods are available online at wjsleepwear.com for $45 to $90. Sexier models with similar properties are in the Coolzs line (coolzs.com) by Beverly Beck Ellman, 48, who, like Novick, plans a foray into upscale department stores. Next from Wicking J. are wicking bed linen and a maternity line. -- MAGGIE OVERFELT