(FORTUNE Small Business) – With all respect to Mary Poppins, a spoonful of sugar doesn't always do the trick. Enter 42-year-old Kenny Kramm's FLAVORx, based in Bethesda, Md. Created by Kramm to help his daughter's medicine go down, the tasty liquid additives are used at Rite Aid and Winn-Dixie to flavor medications--and now by water-weary U.S. soldiers in Iraq. FLAVORx, with $10 million in annual revenues, offers some 50 flavors, from bubble gum to root beer. --D.C.