(FORTUNE Small Business) – Tired of chomping on overpriced popcorn at the movies? Chuck DiRocco offers an alternative: moderately priced celebrity cookies. Earlier this year DiRocco, 33, a Pittsburgh native with an entrepreneurial bent (he patented a lock for public washers and dryers while only 23), launched LikeUms, cookies featuring what are meant to be the likenesses of movie stars from Jackie Chan to Renée Zellweger, selling for $1.99 per two-ounce box. Now being tested in a handful of locations at three movie chains—including Regal Entertainment Group, the nation's largest theater operator—LikeUms taste like animal crackers but have more vanilla flavor and a softer texture. DiRocco is thinking of adding likenesses of athletes and musicians. Before he does that, though, he might want to work on his portraiture: In the box we got, we couldn't tell the difference between Halle Berry and Leo Di Caprio. —MATTHEW BOYLE