Our Terms of Service and Privacy Policy have changed.

By continuing to use this site, you are agreeing to the new Privacy Policy and Terms of Service.

Table of contents: VOL. 14, NO. 7 - September 1, 2004
COVER STORY
How small businesses are competing against the big chains—by using their WITS AS THEIR SLINGSHOTS. (more)

Features
Bose (more)
Enterprise Rent-a-Car (more)
Mag Instrument (more)
Radio One (more)
YOU KNOW THE BRANDS—NOW MEET THE PEOPLE BEHIND THEM IN OUR ANNUAL ROUNDUP OF FIRST-PERSON ACCOUNTS TRACING THE EARLY DAYS AT SOME FAMOUS STARTUPS. (more)
Boston Beer Co. (more)
The hip-hop mogul is GOING MAINSTREAM, betting that his street knowledge can conquer America's malls. (more)
Brennan Johnson and Jennifer Melton, CO-FOUNDERS -- CLOUD STAR (more)
Dread the thought of updating your retirement plan? A few new options could simplify the process. (more)
An ex-teacher learns to be a rising star of barrel racing. (more)
Hollander is one of the last remaining pillow companies in the U.S., but you've probably never heard of it. That's about to change. (more)
A former frequent flier uses videoconferencing to slash travel costs, boost profits, and lower his blood pressure. (more)
Can a California plastic surgeon find success in the spa business? (more)

Space tourism and asteroid mining may seem like science fiction. For Jim Benson, they're just part of his moneymaking business plan. (more)
Can California startup Elephant Pharmacy really compete with the drugstore chains by selling herbs, potions, supplements—and even a few prescriptions? (more)
Off Hours

Crafted by Small Businesses (more)
A new collection of high-end rental properties might just alter the definition of "luxury." (Ever sleep on 900-thread-count sheets?) (more)
If you want to catch 1,000-pound marlin, all it takes is guts and a big bank account. (more)
An ex-surgeon devotes his time and money to opening children's hospitals around the world. (more)
Once-staid Chrysler stages a strong comeback with a pair of rear-drive classics. (more)
Part One



Congress looks likely to raise the minimum wage, which used to guarantee an outcry from small-business owners. But they're strangely quiet this time. (more)

Real entrepreneurs rely only on their gut instinct—or so I thought until I had to make my own tough choices. (more)
It's tough to delegate, but this four-step method works for me. (more)

Is the new tax bill giving away the farm? A guide to the other white meat. (more)

The Edge
Inventor Alan Kligerman doesn't just listen to his gut—he listens to yours. (more)
RECENT ISSUES
FEATURES
Entrepreneurs are finding that creating eco-friendly offices costs a bit more up front but can deliver lasting benefits. |more|
More cities are requiring restaurants to tell customers how much fat is in that burger. Smart business owners are embracing the trend. |more|
At the Bitter End, some of the world's best sailors take amateurs - including many entrepreneurs - on a wild ride. |more|
FSB's makeover squad helps a shoemaking couple chart a growth plan. |more|
Facing a dwindling supply of American tech workers, employers struggle to hire skilled foreigners. |more|