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Table of contents: VOL. 14, NO. 7 - September 1, 2004
COVER STORY
How small businesses are competing against the big chains—by using their WITS AS THEIR SLINGSHOTS. (more)Features
YOU KNOW THE BRANDS—NOW MEET THE PEOPLE BEHIND THEM IN OUR ANNUAL ROUNDUP OF FIRST-PERSON ACCOUNTS TRACING THE EARLY DAYS AT SOME FAMOUS STARTUPS. (more)
The hip-hop mogul is GOING MAINSTREAM, betting that his street knowledge can conquer America's malls. (more)
Dread the thought of updating your retirement plan? A few new options could simplify the process. (more)
Hollander is one of the last remaining pillow companies in the U.S., but you've probably never heard of it. That's about to change. (more)
A former frequent flier uses videoconferencing to slash travel costs, boost profits, and lower his blood pressure. (more)
Space tourism and asteroid mining may seem like science fiction. For Jim Benson, they're just part of his moneymaking business plan. (more)
Can California startup Elephant Pharmacy really compete with the drugstore chains by selling herbs, potions, supplements—and even a few prescriptions? (more)
Off Hours
A new collection of high-end rental properties might just alter the definition of "luxury." (Ever sleep on 900-thread-count sheets?) (more)
If you want to catch 1,000-pound marlin, all it takes is guts and a big bank account. (more)
An ex-surgeon devotes his time and money to opening children's hospitals around the world. (more)
Once-staid Chrysler stages a strong comeback with a pair of rear-drive classics. (more)
Part One
Congress looks likely to raise the minimum wage, which used to guarantee an outcry from small-business owners. But they're strangely quiet this time. (more)
Real entrepreneurs rely only on their gut instinct—or so I thought until I had to make my own tough choices. (more)
The Edge
Inventor Alan Kligerman doesn't just listen to his gut—he listens to yours. (more)
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