(FORTUNE Small Business) – Put your money where your mouth is. That's the lesson of Silhouette Brands, the maker of Skinny Cow and Skinny Carb ice cream, which Dreyers Grand Ice Cream recently scooped up for $71 million in cash. Sam Pugliese, 38, and Marc Wexler, 42, launched Silhouette Brands in 1993 after Pugliese tried some fat-free frozen yogurt at a food show and decided to create a tastier concoction. At the time of sale, the five-person company had the two top-selling products in the "good for you" ice cream category, which is the fastest-growing category in the industry. —D.C.