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Table of contents: VOL. 14, NO. 8 - October 1, 2004
COVER STORY
The Best Bosses
by Ellyn Spragins
These 15 leaders, all MASTER MOTIVATORS, know how to win the race in fair or foul weather. (more)

Features
Dancing with Elephants
by Justin Martin
What Can Small Business Learn From Behemoths Such as Dell, GE, and Southwest? More Than You Might Think. (more)
The Great Landscape
by Katrina B. Hunt

By The Books
by Brandi Stewart

Hippie and Son
by Patricia B. Gray
Don and Hapy Mayer SMALL DOG ELECTRONICS, Waitsfield, Vt. (more)
The Acting Coach
by Ellyn Spragins
Brad Nierenberg MOMENTUM MARKETING SERVICES Alexandria, Va. (more)
The Belt-Tightener
by Julie Sloane
Diana Pohly POHLY & PARTNERS, Boston (more)
The Number Cruncher
by Julie Sloane
Ron Huston ADVANCED CIRCUITS, Aurora, Colo. (more)
The Open Book CEO
by Ellyn Spragins
Louis Stanasolovich LEGEND FINANCIAL ADVISORS, Pittsburgh (more)
The Whipcracker
by Betsy Cummings
Tyler Winkler SECUREWORKS, Atlanta (more)
Magic Man
by David Kushner
Richard Garfield invented a card game that has earned him millions of dollars, and created a fantasy career for himself. (more)
Ship Breaking
by Christopher S. Stewart
AN UPSTART IS REVOLUTIONIZING THE ARCANE, DANGEROUS BUSINESS OF BOAT RECYCLING. (more)
Food Fight
by Brandon Copple
What's it like to be sued by the company you founded? Ask the man behind Wild Oats Markets. (more)
Fare Game
by Charlotte Faltermayer
A travel agency's savvy use of the web has saved its customers millions while boosting its own bottom line. (more)
Herbal Medicine Man
by Julia Boorstin
Can Bob McGraw find the right formula to make 1,000-year-old Chinese remedies popular all around the world? (more)
Vision Quest
by Brian O'Reilly
Omega Plastics, a Michigan maker of industrial prototypes, wants bigger jobs. FSB helps it mold a fresh strategy. (more)
Off Hours
Best New Winter Gear
by Daisy Chan
Crafted By Small Businesses (more)
Kitchen Goddesses
by Julia Boorstin
Women are surprisingly rare among chefs and owners of top restaurants. But three splendid startups are bucking the trend. (more)
Garage Monster
by Erika Rasmusson Janes
For one entrepreneur, restoring cars is an art form. (more)
New Mortgage Math
by Jeanne Lee
Interest-only loans appeal to entrepreneurs. (more)
Part One
Light Fantastic
by Julie Sloane

Why Bush Gets a Thumbs-Up on Main Street
by Richard McGill Murphy
In our poll of entrepreneurs, most like the President's tax cuts and national security record. And few blame him for the rise in health costs and federal deficits. (more)
Oh So Sweet
by Daisy Chan

Productivity Pills?
by Daisy Chan

Look Under the Hood
by Kevin Kelly
Want to acquire some useful ideas? Go shopping for companies. (more)
Shrapnel-Free Commerce
by Julie Sloane

Have a Heart
by Pat Croce
Sometimes inspiring someone at work requires getting him to deal with personal issues. (more)
Legacy
by Julie Sloane

Uncounted Entrepreneurs?
by Julie Sloane

Liberating a Lifesaver
by Daisy Chan

Pawning Paradise
by Daisy Chan

Carb Appeal
by Julia Boorstin

Call AAA
by Daisy Chan

The Edge
Misleading Indicators
by Joshua Hyatt
Your predictions can be as good as any economist's—and more fun to make. (more)
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