(FORTUNE Small Business) – Sports Brand Meat Branding Iron, $30 Sure, you can wear your favorite team's logo, but now, thanks to Topeka entrepreneur Ed Shamburg, you can eat it too. Similar to a cattle brand, his stainless-steel tool lets fans sear team allegiance right onto their steaks. While Shamburg, 65, might prefer the Kansas State brand--he's a longtime season-ticket holder--all 46 of his officially licensed NCAA team brands are available online. sportsbrandinc.com

Logo Chair Rolling Cooler, $50 Logo Chair, a Memphis firm that makes tailgating gear such as tents and tables, has a new product inspired by CEO Bill McCauley's experience dragging bulky coolers to and from games. A foam-insulated collapsible cooler on wheels, this handy hauler can keep 36 cans on ice until kickoff, then fold down into a backpack. McCauley, 53, says his cooler is available with 130 team logos, but he also takes custom orders. logochairs.com

Ultimate Tailgating Grill-n-Chill, $4,000 Former engineer and Chicago Bears fan Mark Dronen, 43, launched Ultimate Tailgating, based in Elmhurst, Ill., in 2003. Introduced this summer, its Grill-n-Chill T.2321 includes a 60-quart cooler, a stainless-steel gas grill with push-button ignition, and an AM/FM/CD stereo with a remote. It's shown here with its optional $65 flip-up side table and $495 ten-inch flat-screen color television with DVD player. ultimatetailgating.com

TailGatorz Chair, $40 For amateur motocross rider Jon Jurgens, 35, hot asphalt was the mother of invention. While waiting to race his dirt bike on weekends, Jurgens would hang around the parking lot, often just sitting on the ground. In 2003 he designed and launched Corona, Calif.-based TailGatorz, a chair that hooks onto the tailgate of a pickup truck. The latest model, launched in June, fully collapses into a carrying case and comes in red, blue, green, black, or camouflage print. tailgatorz.com

Sticky Fingers Barbecue of the Month Club, $130 for three months Started by three childhood friends in 1992, Sticky Fingers RibHouse recently launched a Barbecue of the Month club. The Charleston, S.C., restaurant is currently offering a three-month fall subscription that sends tailgaters a monthly shipment of one sauce and one meat--slow-cooked and packed in dry ice. September's selection, shown here, includes two slabs of hickory-smoked ribs and a bottle of Sticky Fingers' Memphis Original barbecue sauce--enough to feed four to six hungry fans. stickyfingers.com