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Table of contents: VOL. 15, NO. 9 - November 1, 2005
COVER STORY
The five winners of our STUDENT STARTUP COMPETITION have fresh ideas--and the toughness and savvy to burn up the marketplace. (more)

Features
Mike Nakamura FOUNDER AND CEO >>SENARIO (more)
In a sappy industry, Bridget Hobson succeeded by taking an unsentimental journey. Has she pushed the envelope too far? (more)
A new company makes selecting a doctor, hospital, or medical plan as easy as picking a restaurant. (more)
TRAPPED IN NEW ORLEANS DURING KATRINA, I USED BUSINESS SKILLS TO GET HOME SAFELY. (more)
Even if you're a young and healthy entrepreneur, insurance that covers long-term health-care costs might make tax sense now. (more)
A former Ralph Lauren executive is trying to revamp a century-old clothing label without alienating its core customers--hunters. (more)
How a tiny retailer outthinks a giant. (more)
Online whiteboards let you and your clients brainstorm from any corner of the globe. (more)
A private eye has found a lucrative niche helping entrepreneurs protect secrets, bust embezzlers, and keep scandals out of the press. (more)
FSB's experts show a law firm how to revolutionize customer service. (more)
Expert advice helps an architecture firm design superior customer service. (more)
A GUNG-HO GANG of entrepreneurs figured out some novel ways to help storm victims dig out. (more)
ONE FIRM IS bailed out by heavy-duty business-interruption insurance. (more)
THESE FOUR ENTREPRENEURS GOT HIT HARD BY KATRINA. HERE'S HOW THEY'RE REBOUNDING. (more)
A LOUISIANA SHRIMPER struggles to stay afloat in the wake of Rita. (more)
off hours
Made by small businesses. (more)
Trying for the 40-plus record in a young man's sport. (more)
A new indoor mountain-bike facility lets you ride year-round. (more)
A Brooklyn couple dig up forgotten greats. (more)
Mercedes' new R500 offers a lush interior with room for six, all in an unconventional package. (more)
startup




Sure, I needed to delegate more. But I had to learn how far I could go. (more)
In a new project outside Denver, a real estate developer succeeds--and profits--by putting the environment first. (more)

America's top tycoon builds another tower--this one ivory. (more)
In the aftermath of the Gulf Coast hurricanes, entrepreneurs have found little government aid and lots of red tape. (more)

the edge
Must every product in the whole world be tailor-made for me? (more)
RECENT ISSUES
FEATURES
Entrepreneurs are finding that creating eco-friendly offices costs a bit more up front but can deliver lasting benefits. |more|
More cities are requiring restaurants to tell customers how much fat is in that burger. Smart business owners are embracing the trend. |more|
At the Bitter End, some of the world's best sailors take amateurs - including many entrepreneurs - on a wild ride. |more|
FSB's makeover squad helps a shoemaking couple chart a growth plan. |more|
Facing a dwindling supply of American tech workers, employers struggle to hire skilled foreigners. |more|