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Table of contents: VOL. 15, NO. 9 - November 1, 2005
COVER STORY
Startups On Fire
by Elaine Pofeldt
The five winners of our STUDENT STARTUP COMPETITION have fresh ideas--and the toughness and savvy to burn up the marketplace. (more)

Features
Ahead of the Game
by Carlye Adler
Mike Nakamura FOUNDER AND CEO >>SENARIO (more)
Don't Say it with Flowers
by Coeli Carr
In a sappy industry, Bridget Hobson succeeded by taking an unsentimental journey. Has she pushed the envelope too far? (more)
A Connoisseur's Guide to Health Care
by Arlyn Tobias Gajilan/Chicago
A new company makes selecting a doctor, hospital, or medical plan as easy as picking a restaurant. (more)
Survivor
by Richard Rhodes
TRAPPED IN NEW ORLEANS DURING KATRINA, I USED BUSINESS SKILLS TO GET HOME SAFELY. (more)
A New Policy Pays Off Today--and Tomorrow
by Jeanne Lee
Even if you're a young and healthy entrepreneur, insurance that covers long-term health-care costs might make tax sense now. (more)
Fear of Fashion
by Phil Bourjaily/Seattle
A former Ralph Lauren executive is trying to revamp a century-old clothing label without alienating its core customers--hunters. (more)
Small-Game Hunter
by Phil Bourjaily/Seattle
How a tiny retailer outthinks a giant. (more)
Cyber Sketch
by Matthew Terranova
Online whiteboards let you and your clients brainstorm from any corner of the globe. (more)
Secret Services
by Elaine Pofeldt/New York
A private eye has found a lucrative niche helping entrepreneurs protect secrets, bust embezzlers, and keep scandals out of the press. (more)
Brief Encounter
by Brian O'Reilly/Portland, Ore.
FSB's experts show a law firm how to revolutionize customer service. (more)
Blueprint for Growth
by Ron Stodghill
Expert advice helps an architecture firm design superior customer service. (more)
Business Owners Pitch In
by Justin Martin
A GUNG-HO GANG of entrepreneurs figured out some novel ways to help storm victims dig out. (more)
Cash Flow, Covered
by Gay Jervey
ONE FIRM IS bailed out by heavy-duty business-interruption insurance. (more)
The Long Road Back
by Justin Martin
THESE FOUR ENTREPRENEURS GOT HIT HARD BY KATRINA. HERE'S HOW THEY'RE REBOUNDING. (more)
Where Did Our Customers Go?
by Ron Stodghill
A LOUISIANA SHRIMPER struggles to stay afloat in the wake of Rita. (more)
off hours
New Holiday Gifts ...
by Jada Gomez-Lacayo
Made by small businesses. (more)
New Heights
by Erika Rasmusson Janes
Trying for the 40-plus record in a young man's sport. (more)
Roll With It
by Kristen Hampshire/Cleveland
A new indoor mountain-bike facility lets you ride year-round. (more)
Unearthing Rock Legends
by Max Wattman
A Brooklyn couple dig up forgotten greats. (more)
Wagon Zeal
by Alex Taylor III
Mercedes' new R500 offers a lush interior with room for six, all in an unconventional package. (more)
startup
Space Is the Place
by Hannah Clark

Contracts Go to 'Big Hogs'
by Arlyn Tobias Gajilan

Reel Fed Up
by Ian Mount

Home Loans
by Maggie Overfelt

Shouldering Risks
by Kevin Kelly
Sure, I needed to delegate more. But I had to learn how far I could go. (more)
Here Comes the Neighborhood
by Deborah Schoeneman/Denver
In a new project outside Denver, a real estate developer succeeds--and profits--by putting the environment first. (more)
In God We Truss
by Ian Mount

Trump and Circumstance
by David Whitford
America's top tycoon builds another tower--this one ivory. (more)
Small Bungling Administration
by Arlyn Tobias Gajilan
In the aftermath of the Gulf Coast hurricanes, entrepreneurs have found little government aid and lots of red tape. (more)
A Seat at the Table
by Ian Mount

the edge
This Time, It's Personal
by Joshua Hyatt
Must every product in the whole world be tailor-made for me? (more)
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