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Sales From the Crypt
By Julie Sloane


- You're standing in a tent. The phone rings: An archaeology professor needs you to explore a mysterious Egyptian tomb. A stone door rumbles open. For the next 45 minutes you will solve puzzles to determine your fate. Fail and you will "die." (Not to worry--you're really inside a storefront in Boston.) Dreamed up by Matthew DuPlessie, 28, an MBA who has built attractions for Disney, the new creation called Tomb combines a theme-park ride, haunted house, videogame, and live theater. Ticket sales have brought in $600,000 since October 2004. When demand tapers off in Beantown, the portable $1 million Tomb set will be off to terrify a new city. DuPlessie has signed a deal to open his second attraction in 2007 at the International Spy Museum in Washington, D.C.

You're standing in a tent. The phone rings: An archaeology professor needs you to explore a mysterious Egyptian tomb. A stone door rumbles open. For the next 45 minutes you will solve puzzles to determine your fate. Fail and you will "die." (Not to worry--you're really inside a storefront in Boston.) Dreamed up by Matthew DuPlessie, 28, an MBA who has built attractions for Disney, the new creation called Tomb combines a theme-park ride, haunted house, videogame, and live theater. Ticket sales have brought in $600,000 since October 2004. When demand tapers off in Beantown, the portable $1 million Tomb set will be off to terrify a new city. DuPlessie has signed a deal to open his second attraction in 2007 at the International Spy Museum in Washington, D.C.  Top of page