The Bunk Stops Here
By Christine Y. Chen

(FORTUNE Small Business) – Strategy is destiny. Great leaders control their companies. Financial incentives such as stock options motivate employees and drive company performance. These are a few pieces of conventional wisdom that Jeffrey Pfeffer and Robert I. Sutton thoughtfully debunk in their new book, Hard Facts, Dangerous Half-Truths, and Total Nonsense. All too often, say the Stanford professors, business clichés become gospel without any real supporting evidence. For example, an impenetrable wall between work and personal lives doesn't always work. Social relationships at the office often enhance productivity. For entrepreneurs in particular, integrating life passions and work is crucial to success. Another commonly heard half-truth: Innovation is always good. After all, to use the opposite cliché, why fix something that ain't broke?

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Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.