Animal Attractions
Julie Sloane

(FORTUNE Small Business) - James Riseborough is 6-foot-8, and, as if that weren't enough to get him noticed, he drives what looks like a giant turtle. Why? Riseborough, 41, owns Turtle Transit, which brought in $2 million last year by transforming ordinary cars and trucks into promotional vehicles. Monster.com was the company's first customer, in 2001, and once its Land Rover-based Monsters hit the road, Turtle Transit, based in Lancaster, Mass., took off. To promote Puffs tissues last year, Riseborough's staff of 11 created a fleet of "noseways"--Segway scooters with fiberglass noses. For Dunkin' Donuts, Turtle Transit turned the cab of a truck into an 11-foot-high cup of coffee. (The truck bed was, of course, a box of doughnuts.) Turtle's latest creations to hit the streets will cruise around the country to promote NASCAR. Top of page

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.