Soda on credit
By upgrading its credit card reader for vending machines, USA technologies won a lucrative deal with Coca-Cola.
By Mina Kimes, FSB Magazine

(FSB Magazine) -- The sixth time is a charm for USA Technologies (Charts), based in Malvern, Pa. This summer the company inked a deal to incorporate the sixth version of its e-Port device - a credit card reader for vending machines - onto 1,000 Coca-Cola (Charts) machines, the largest cashless-vending-machine rollout to date.

Card tricks

The firm, which has sold the e-Port since 2000, developed its new version in response to the invention of RFID-equipped touch-and-go credit cards, which allow for speedy, contactless transactions. "We anticipated the trend, then adjusted our technology to accept it," Jensen says. The e-Port 6 is the only device that accepts both magnetic strip and touch-and-go cards.

Fantastic plastic

USA Technologies expects annual revenues to hit $19 million this year, up from $4.8 million last fiscal year. With ten million touch-and-go credit cards on the market and patents protecting its breakout product, the company is no longer a nickel-and-dime operation.

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Vending machine technology that delivers fresh, custom-made, premium ice cream. Top of page

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.