Soda on credit
By upgrading its credit card reader for vending machines, USA technologies won a lucrative deal with Coca-Cola.
By Mina Kimes, FSB Magazine

(FSB Magazine) -- The sixth time is a charm for USA Technologies (Charts), based in Malvern, Pa. This summer the company inked a deal to incorporate the sixth version of its e-Port device - a credit card reader for vending machines - onto 1,000 Coca-Cola (Charts) machines, the largest cashless-vending-machine rollout to date.

Card tricks

The firm, which has sold the e-Port since 2000, developed its new version in response to the invention of RFID-equipped touch-and-go credit cards, which allow for speedy, contactless transactions. "We anticipated the trend, then adjusted our technology to accept it," Jensen says. The e-Port 6 is the only device that accepts both magnetic strip and touch-and-go cards.

Fantastic plastic

USA Technologies expects annual revenues to hit $19 million this year, up from $4.8 million last fiscal year. With ten million touch-and-go credit cards on the market and patents protecting its breakout product, the company is no longer a nickel-and-dime operation.

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Vending machine technology that delivers fresh, custom-made, premium ice cream. Top of page

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.