Cheese-Steak Feud
By Ian Mount

(FORTUNE Small Business) – WHEN FSB LAST VISITED FRANK Olivieri—who runs Pat's King of Steaks, Philadelphia's legendary cheese-steak stand—he was mired in a decades-long rivalry with Geno's Steaks, a competitor located just across the street ("Sandwich Superheroes," June 2003). But now another turf battle has erupted, this one even closer to home.

In October, Frank sued his cousin Rick Olivieri, the owner of Rick's Steaks and a grandson of the founder of Pat's, for invoking the Pat's brand in promoting his stores. Specifically, Frank objects to Rick's appearance on NBC's Today show in May, during which Rick allegedly drew on Pat's name to promote his store. Frank also charges that his cousin incorporates Pat's history into his in-shop signs and uses a crown logo much like Pat's. "I don't claim to be part of Pat's Steaks," Rick counters. "I merely state that I'm the grandson of Pat Olivieri. There's plenty of business to go around for everybody."

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.