(FORTUNE Small Business) – Craig's B.C. Damsel by Wetfly $2

This glistening mimic of a damselfly—a smaller cousin of the dragonfly—makes a tasty meal for brown trout, sun-fish, and smallmouth or largemouth bass. Cast it to stream eddies and lily pads, or, for kicks, you might stick one on Grandma's hat. wetfly.net

November Madness by Blackstone $2

Pursuing Great Lakes steelhead can turn kind, decent anglers into raving lunatics. Why? Imagine hooking a Tomahawk cruise missile—that's what it's like to fight a 34-inch steelhead. This fly's bright metallic colors make the bruising fish flick the "Bite it!" switch. blackstoneflies.com

D.L.'s Pulsator by Burleson $5

Master fly-tier D.L. Goddard, of Easton, Md., designed this marabou-feather streamer, meant to imitate coastal and freshwater baitfish such as baby shad. It swirls and weaves so realistically in the water you'd swear it was alive. Try it on in-shore species. burfish.com

Luke's Carp Urchin by Spirit River $2

Like trout, carp are fussy eaters. Sometimes they're fooled by slow-sinking flies, as long as you give them something soft. Solid-bodied flies tend to bother tender carp mouths and get spat out instantly. What does this one imitate? Only the carp know. spiritriverinc.com

Multi Puff by Riverborn Fly $4.50

With its tinsel and blue combo, this saltwater streamer resembles coastal baitfish such as bunker, herring, or shad. Cast it in front of an albacore or a striped bass and strip it in as fast as you can. Try throwing it to largemouth bass and reservoir stripers too. riverbornflies.com

D.L.'s Hermit Crab by Burleson $8.50

This crab's funky pattern tempts bonefish, permit, and tarpon, three of the most coveted saltwater species in the fly-casting world. Teach yourself to cast this fly as far as 60 feet quickly, with minimal splash. You want easy? Play softball. burfish.com

MirrOdine by MirrOLure $6.50 to $7

Dubbed a "twitchbait," this lure floats just below the surface after casting, darting and wiggling with every twitch of the rod because of its wedge-shaped design. Its built-in rattles send vibrations that alert gamefish, specifically red-fish, sea trout, snook, and tarpon. mirrolure.com

Bronzeye Frog Jr. by SPRO $11

Two inches long, this lure is just the right size for a large-mouth bass to completely inhale it. It's also light enough that anglers using spinning tackle can hurl it as neatly as those who prefer bait-casting reels. This soft-bodied frog might also fall victim to pickerel and pike. spro.com

Premier Plus Spinnerbait by Strike King $6

With its metal blades, a spinnerbait doesn't look like any other kind of lure. Its color, metallic shine, and fringe skirt mimic the movement of baitfish. Its durable wire can withstand bumps against rocks and pilings. Use it to nab bass, pickerel, and pike. strikeking.com

Dancin' Eel by Yum Baits $4

This crankbait features a long, flexible tail and a soft-skinned body with internal rattles and scent chambers. Inject Yum's nontoxic liquid scent into vents in the lure body and cast it to the bass. What's that smell? "Ooh, live baitfish enzymes!" say the bass. yumbaits.com

Aurora by Star Lures $40

What do billfish, mahi-mahi, and tuna eat? This. When trolled at various depths and speeds, the 11-inch lure swims with a hula-dance tease, pulling in the ocean's fastest, hardest-fighting game. The plastic skirt withstands repeated chewings. starlures.com

Platinum Series Baby Bass by Castaic $13

Part of a new lineup of soft-bodied lures, the Baby Bass's two hinges allow it to swim more naturally. The magnet at its base keeps the hook aligned with the body, not dangling for snags. Available in three versions: floating, slow-sinking, and fast-sinking. castaicsoftbait.com