CNNMoney.com
Companies Economy International Corrections Pre-market Trading After-hours Trading Winners/Losers/Actives Bonds Currencies Commodities World Markets Money Magazine Real Estate Taxes Jobs Ask the Expert Money 101 Autos Mutual Funds The Help Desk Loan Center Best Places to Live Ask the Expert Ultimate Guide to Retirement Retirement Calculators Rules of Retirement Best Funds Best Places to Retire Fortune Brainstorm Tech Apple 2.0 Blog Big Tech Blog Sectors and Stocks Tech Talk Resource Guide Small Business Makeovers Questions & Answers Small Business Video 100 Best Places to Launch FSB 100 Fortune Small Business Fortune 500 Brainstorm Tech Investing Management C-Suite Rankings Main Create Portfolio Edit Portfolio Create Alerts Edit Alerts
A Duffer's Dream
Antitheft retail tags inspired RadarGolf founder Chris Savarese to tackle one of the sport's major annoyances.
By Siri Schubert

(FORTUNE Small Business) – THE PROBLEM

With a handicap of 17, Chris Savarese spent a fair amount of time in the tall weeds whenever he played a round of golf. After hitting a particularly bad slice on a course in 1993, Savarese headed to a patent library in search of the ideal system for tracking wayward balls. He unearthed several approaches—the oldest dating back to 1925—but none was the hole in one he was seeking.

THE "AHA!"

Later, while shopping at a department store, Savarese saw someone trip an alarm by unwittingly leaving with a sweater that had its security tag attached. "That technology might work in a golf ball," he thought. So Savarese asked a cashier for some sample security tags, took them home, cracked them open, and found the tiny radio-frequency-ID antennas inside. Soon after, he raised $80,000 from friends and quit his sales job to work on the idea.

THE PAYOFF

Savarese launched RadarGolf in October 2005, selling packages of a dozen radio-tagged balls with a homing device that can detect them up to 100 feet away ($199); retailers include Golfsmith and Sharper Image. Savarese says revenue grew 30% a month during golf season and broke $1 million in 2006. Running a startup means his game has suffered, of course. Still, though he sprays more balls into the woods when he tees up, now he finds just about all of them.

© 2009 Cable News Network. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Privacy Policy. Advertising Practices.
Copyright © 2009 BigCharts.com Inc. All rights reserved. Please see our Terms of Use.
MarketWatch, the MarketWatch logo, and BigCharts are registered trademarks of MarketWatch, Inc.
Intraday data provided by Interactive Data Real-Time Services and subject to the Terms of Use.
Intraday data is at least 20-minutes delayed. All times are ET.
Historical, current end-of-day data, and splits data provided by Interactive Data Pricing and Reference Data.
Fundamental data provided by Morningstar, Inc..
SEC Filings data provided by Edgar Online Inc..
Earnings data provided by FactSet CallStreet, LLC.