(MONEY Magazine) – The next time you stumble into the kitchen bright and early to make coffee, wake up and smell the profits that may be within arm's reach. There are some great stock bargains among the companies that make the products on your counters and in your cabinets. One reason these stocks are so cheap today is that the decline in the share prices of high-flying brand-name companies earlier this year has spread to reasonably priced consumer product stocks as well. Here are three that analysts think are particularly attractive now; they all trade at below-market price/earnings ratios and are discussed starting with the one that has the lowest P/E. Mr. Coffee (symbol: java; over the counter, $8.50). The leading producer of automatic drip coffeemakers and filters, this $190 million company controls a third of the total U.S. market. Small-stock analyst Gary C. Chin at Oppenheimer & Co. recently added the stock to his firm's recommended list because he projects 12% to 15% annual earnings growth and considers the shares cheap at only about nine times estimated 1994 earnings. "Mr. Coffee is adding updated European-style coffeemakers to its line and is also diversifying into other small kitchen appliances," says Chin. New products include water filters, potato bakers and juicers, as well as glitzy coffeemakers and espresso machines that can sell for $100 or more, compared with around $30 for Mr. Coffee's traditional style. Chin figures that the stock deserves to sell at around 12 times earnings and thinks it will top $11 within 18 months, a 29% gain from here. Dial Corp. (dl; New York Stock Exchange, $38.75). This $3.6 billion company used to be a jumbled conglomerate owning Greyhound bus lines and a financial services division. "The company made no sense," says Dennis Moran, special- situations analyst at A.G. Edwards in St. Louis. But over the past five years, management has "trimmed it down to an understandable company," he adds. Dial now gets more than 40% of its profits from consumer products such as Dial soap, Brillo and Purex bleach. Most of the rest comes from consumer services such as airline catering. Before he'd buy the stock, Moran says he'd like to see another couple of quarters of good earnings gains. But other analysts aren't waiting. Jay Leopold at Legg Mason in Baltimore says he is very bullish. "Dial is focusing on its businesses that have the best growth prospects," he says. Leopold figures the stock deserves to sell at 16 times earnings and sees Dial reaching the low $50s over the next 18 months. Along with the stock's 2.9% yield, that's a return to shareholders of 41%.

McCormick (mccrk; OTC, $21.75). Parsley, sage, rosemary and thyme can boost this $1.6 billion firm's profits 15% a year, thanks to the growing popularity of spices both in the U.S. and overseas. "People use more seasonings as they try to avoid fat and salt," says Lee D. Wilder, food analyst at Robinson- Humphrey in Atlanta. "And Americans are also eating more spicy ethnic foods such as Indian, Mexican and Cajun," she says. Expansion overseas, which accounted for about 22% of total sales last year, is an even bigger source of long-term growth. "The revenue growth rate for international is almost twice that for domestic," says analyst Steven A. Rockwell at Alex. Brown & Sons in Baltimore. Overall, Rockwell expects sales will increase 8% a year and earnings will grow around 15% annually. He thinks the stock, which yields 2%, could rise more than 20% to the high $20s over the next 18 months.