Where Famous Folks Are Investing for '94 The rich hope to get richer with tax-free munis and quality stock funds.
By Roberta Kirwan

(MONEY Magazine) – Rush Limbaugh, radio/TV personality and author: "My strategy is preservation of principal. Cash is king! I am bracing for a major deflationary cycle throughout 1994. I have inquired of a number of financial experts, who shall remain nameless, and all see no signs of any inflationary pressures -- i.e., growth." Ivana Trump, author and entrepreneur: "In 1994, my funds will be invested in municipal bonds and interest-rate-sensitive stocks, such as those of banks and brokerage firms, which can benefit from the continued trend of low interest rates." John C. Bogle, chairman and CEO, the Vanguard Group: "In '94 I'm going to continue to invest as I have for the past five years -- 50% in common-stock mutual funds and 50% in bonds (high-grade tax-exempts). Municipals have been attractive for quite a while, and for people in the maximum tax bracket, they have got even more so." Brad Daugherty, multimillionaire center, Cleveland Cavaliers; five-time NBA All-Star: "I intend to invest in a fairly conservative fashion, primarily in individual high-quality municipal bonds, plus common stocks via well-managed domestic and foreign mutual funds. With the ever-increasing income tax rates that I am facing, high-quality municipal bonds are even more attractive to me than they were before." Muriel Siebert, president of Muriel Siebert & Co. and first woman with a seat on the New York Stock Exchange: "Tax-free income will be more valuable since taxes are going up, so I'm buying munis. Also, it's time to look at quality companies like Philip Morris and Bristol-Myers that are battered (down more than 40% from 1992) but still have good yields -- 5% and 5.01% respectively. Quality is the key." Joyce Brothers, psychologist and syndicated newspaper columnist: "With the economy in such flux, I'm investing in short-term Treasury bills. Thanks to the advice in MONEY, I've learned to buy them at no commission directly from the Federal Reserve." Beth Dater, partner and manager of the $190 million Warburg Pincus Emerging Growth Fund (up 32.25% in the 12 months to Nov. 1): "I will continue to put money, both personally and for my clients, in the international and small- capitalization areas. The small-capitalization area is very interesting; I find that the values are compelling. Funds would be divided as follows: 40% in international, 25% in small capitalization, 20% mainstream domestic growth and the balance in value funds." Larry King, TV and radio talk-show host: "I'm sticking with slow-growth, conservative investments. I'm very into mutual funds, cash and municipal bonds. Also, I own a lot of stock in Turner Broadcasting, since I work for CNN, which includes the Atlanta Braves. But I am a big fan of the Baltimore Orioles, and the Orioles have invited me to invest in their team. If I can own Turner stock and still invest in the Orioles, if it is not a conflict of interest, I would do it, because being part owner of a baseball team would be one of the biggest thrills of my life." Gary Pilgrim, portfolio manager of the PBHG Growth Fund (up 92.11% in the 12 months to Nov. 1): "I will invest in small-growth companies around the world. I will also be looking for an opportunity to take advantage of the depressed commercial real estate market." David N. Demarest, $11 million lottery winner: "Municipal bonds, utility- stock funds, real estate and about $50 a week on the lottery. The odds against winning twice are astronomical, but you never know." Homer Simpson, patriarch of television's popular cartoon family: "In '94 I'm getting out of precious metals and into worthless metals -- rusty doorknobs, dented hubcaps, and Emmy Awards."